One of the interesting things about dbqpartners is that we cover so many different areas of design – both 2D and 3D – and are able to mix up projects that are client-based with the opportunity to let our brains play and see what we can some up with to solve a random problem that we see in the world as a speculative project. I love having clients. And I also love speculative projects. They both give the opportunity to refine your design process and exercise different skills and progressions toward achieving your design goals.

I don’t know any designer who hasn’t either gone 12 rounds with a client about changes they want to see in a project, or taken the client’s direction and then gone back and screamed in abject horror when they were in the quiet confines of their office. Sometimes this can lead to apathy about projects, an inability to get fully-invested in a project that you know won’t end up being what you had really hoped it could. It’s a dangerous situation, because the client hires you and wants what you do for them to represent both them and you. The really skillful designer will chew on the function that the client is asking for while not getting fixated on the execution that they say they would like to see (but they are also smart enough to cover their hindparts and mock up both versions). This level of functional analysis and reconstitution into some other form is one of the great, satisfying challenges of working for clients in my book.

Conversely, on speculative projects, you can have complete freedom. It is up to you to provide the guidelines, to determine the critical aspects of the project, and to determine when you will hold yourself to those pre-determined criteria. But there can be a lack of accountability. You don’t have someone holding your feet to the fire. As the designer you have ultimate power, which can be fun but also reckless.

I’m in the middle of more projects than I can really handle effectively at the moment and trying to get everything together as best I can – fortunately one of the big projects is speculative and I can push that one back just a bit (but not too much as there are other people involved and I need to keep things moving as a matter of mutual respect). It seems like a great blend – having a few paying gigs where you have to answer to clients and exercise the skill set that makes those projects successful, while having the freedom to go to your limits on something that may pay off big in the future but is more a matter of passion and utilizing a part of your brain that needs to come out and play from time to time.

I can’t think of anyone who has taken a mediocre product and built an image and a market niche as well as Red Bull. Personally, I think the stuff tastes awful. I used to have a training partner who swore that it could bring him back from the dead at the end of a long ride or run, but I always went for Extran and flat Coke because I couldn’t deal with the Mountain Dew on Meth flavor of ‘the Bull’.

Pardon the digression – regardless of what it tastes like, regardless of anything about the product itself, Red Bull has invented more crazy stunts to promote its brand than any company that I can think of. What does falling 28 miles have to do with what is primarily a party drink that is mixed with Vodka or legal stimulant used by BMXers to drive all night to get to a race or a weekend of riding skate parks? Or maybe hockey skaters racing the equivalent of a boardercross ice track built in downtown in Minneapolis-St. Paul has a tighter tie in?

There’s no direct correlation. The logic only makes sense when you get far enough down the road to see that insanity done to an extreme can produce its own logic. It’s like using Chaos Theory as a marketing plan.

So congratulation to Felix and to Red Bull. Long live Red Bull and all their crazy shit…

Branding is such a delicate thing. You can do all the research, you can focus group all you want – but with one miss-step, one post on Facebook or a Tweet those carefully developed and tested slogans and brand images can be erased.

Nationwide Insurance seems to advertise a great deal during the few television shows that I watch. They have a range of different ads that tell you what Nationwide is doing the be your friend, and finish with their catchy little jingle – Nationwide is on your side…

It was probably 5 years ago that a friend of mine in North Carolina had her car hit while it was parked on the street. She had been working with her insurance company – Nationwide – for about a week and was frustrated and obfuscated at every turn. She took out her frustration in a Facebook post: “Nationwide, mother f@#!ers aren’t on my side.” And even though I never saw the post (I heard about it from my wife, who cracked up as well), every single time I see a Nationwide commercial I spend the whole time thinking about that post rather than what the commercial is saying.

So, just a little rumination about how fragile branding is, and why you don’t want to offer bad customer service to someone who is a writer…

Every now and then I find myself contemplating ‘perfect’ things. Men’s Journal puts out a list of them every year that I rarely agree with. Robb Report puts out a list of them every year (The Best of the Best) that I don’t think I could ever afford an item from, but they are some incredible things.

Does perfect, by it’s nature mean that it can not be improved? Is something that is ‘perfect right now’ or ‘perfect in the moment’ really perfect? Can you define a category of ‘thing’ narrowly enough that you can actually call something ‘perfect’? Can ‘perfect’ be defined on anything more than a personal level? If it’s impractically expensive, or simple too expensive for you to use it to its fullest extent, then is it really perfect?

As a product developer I believe you are always aiming to make something “as perfect as it can be” and actually understanding the limitations of that theory is a critical part of being able to develop the ‘thing’ you are working on. In truth, all product development is rife with compromises – simply making something that can reasonably be manufactured invariably includes any number of limitations. From there you can get into any number of more philosophical discussions – if it was made using exploited labor is is really perfect? I would nominate Kettle Salt & Pepper Krinkle Cut Chips to my list of perfect things, but they aren’t Organic (something that is important to me), so can they really be perfect even though I cannot imagine that there is a way to improve them other than making them exactly as they are but organic?

At the moment, when I think of perfect things, what comes to mind are the A. Lange & Sohne Lange 1 Timezone watch (which is entirely a matter of personal taste, and also lands solidly in the unaffordable category for me but I give it an exemption because I think it is that exquisite), and Patagonia’s Micro D 1/4 Zip fleece top (which I consider perfect due to its incredible versatility and simplicity, its use of recycled materials, and the guarantee that Patagonia gives with it). Those are items that I cannot think of a way to improve them, and I would be amazed if anyone else can.

So what does ‘perfect’ mean, and what do you think are ‘perfect things’? It’s an interesting exercise…

Every now and then you happen upon something that is just fantastic. It’s sort of like the first time you tried beer and hot wings: they’re not the sort of thing that require a singularly brilliant person to come up with – but there is something about the combination that is profoundly brilliant itself.

This morning I came upon another. Coffee and anything are a brilliant combination for me in the morning. And when I woke up and realized that I left the coffee beans that I wanted to bring home at the office on Friday, I had to head in to pick it up so that I could brew a pot (Kind Coffee’s Blue Scoot done in a French Press today).

My wife asked me to grab some bagels and cream cheese on the way home. No problem.

So I stopped at Boulder bagel joint Moe’s and grabbed a half-dozen. When I ambled over to the cream cheese cooler there was a woman putting a sign on for Bacon and Horseradish cream cheese. It sounded delightful in a crazy sort of way. I grabbed it.

Long story shorter, a Pumpernickel bagel with Bacon/Horseradish cream cheese just got added to my list of brilliant combinations. The flavors were just destined to be together. I tried half a green chili bagel with the spread, and it just wasn’t in the same time zone.

I’d definitely call this a good start to the morning…

The group that makes up the core of dbqpartners has been together for a few years – operating as the IP and design division of fasterisbetter. Eric was the first to join a couple years and projects after fasterisbetter started doing technical consulting and product development for companies like Zipp and teams like Garmin-Slipstream. Earlier this year Morgan came in and was the impetus for us to finally go ahead and change the structure of things, and to make sure we all stayed on track I brought Carol on as well.

The only problem has been that we have had projects going on form companies like Oval Concepts, Girl Bike Love, and Vittoria that have been taking the time we have available, and getting the dbqpartners website up took a lot longer than initially expected.

Fortunately, we hammered something out so that people could check out what we do a bit, rather than just seeing something to hold the place where our website should have been. Now the big challenge will be getting it turned into an HTML website at some point in the reasonably near future, and getting the work samples updated with some the the myriad number of things that we’ve been working on (without compromising the secrecy of certain projects covered by non-disclosure agreements).

Doing the website isn’t anyone’s favorite project, but we’re pretty darn happy to have it moving forward, that’s for sure…

Is it just me or when your soul is quiet does music seem that much louder? Not to say you don’t want it loud, but the effective decibel ratio (actual decibel : perceived volume) is just different…

Tonight I was sitting with Eric (one of the dbqpartners) and discussing things over a glass of bourbon (my preferred spirit – in this case a 9-year single-barrel from Knob Creek) and I was reminded of my foundation 2-D design class taught by a German sculptor who was a professor at my university. She was having trouble explaining an assignment to one of the class members (someone taking the class to “round out their college experience,” not an art student) and eventually she became exasperated and started screaming, “It’s all just light and space. All design is just light and space.” The girl didn’t get it, but everything made sense to me after that…

I’m grateful to everyone who makes being ‘me’ possible. My wife, my son, my partners. our clients. I am good at putting things together, whether it’s food, or logos, or bike tire designs. I don’t seem to have have classically  employable skills – I can’t forge a tool, raise a crop, or slay a foe – so when a company unleashes me to explore the great extent of possibility and come back to them with something that they (likely) wouldn’t have gotten to on their own (be it a manufacturing process or a color palette) I have such a sense of satisfaction and purpose that I am almost overwhelmed  with gratitude that design and invention have become such an integral part of many modern businesses…

And to conclude: there is nothing funnier than a snoring baby.

I’m going to listen to some Pearl Jam/Eddie Vedder and get back to work. It’s only 11pm and I stuff to do…

This is a quick hit. Just went to lunch with a friend and it’s the kind of day where you really just need a beer with lunch. Well, there was supposed to be a Maori King draft from Funkworks on tap, but no dice – it was a special that they don’t have anymore.

So, when life give you lemons, turn that into dark ale – Kasteel Donker in this case. First try, and I have to say, one of my now favorite beers.

Good thing I split the bottle with a friend, it’s something like 11% abv, so I wouldn’t be able to type if I’d had the whole thing…

Happy Monday.

10 days ago I went and strung up a couple of tennis rackets with Klip Legend 17g Natural Gut string at 58 pounds with a 15% pre-stretch. The rackets had been matched for weight and balance (each 366g, one balancing at 322mm and one at 324, which is closer than human perception can differentiate). An hour after coming off the machine both rackets were reading 55 pounds of tension from a hand-held gauge.

It was test time.

When I picked up the rackets from my stringer he very specifically did not tell me or intimate in any way which racket had been strung with our treated strings and which one had the standard strings. The rackets were simply labeled “1” and “2” (I put small stickers in the throats of all my rackets so that I know which of the matched sticks is which – it helps with spreading play around so that strings wear evenly and in knowing which racket is which if they were not all strung at the same time) and nothing about the two distinguished each from the other save the lead spread around the head of #1 (it was 8g lighter than #2 when I got it and had to be weighted and balanced to match exactly so that the test would isolate the difference of the string treatment).

I knew the lab tests on Babolat VS17 said that the treated string should have a softer stringbed on low-powered shots, so rapping the strings against the heal of my hand suggested that #2 might have the treated strings in it. But that was a wild guess at best. Only playing would tell if there was a difference that could be felt, and if so whether the difference was an improvement or a detriment.

Over the first 90 minutes of hitting it was instantly clear that there was a noticeable difference between the two sets of strings. # 1 felt more firm – though it was at the exact same tension as racket 2 when I picked them up minutes earlier – the response of the stringbed felt tighter. My shots seemed more precise and my control seemed better – like you would expect from a tighter string job. # 2 felt more plush – when I was just doddering around, lightly brushing up behind volleys and half volleys to make the die after the bounce Racket 2 just performed better. Both felt fantastic, like a player’s racket with Natural Gut strings should, and gave that satisfying Natural Gut POP with each ball strike.

One test session means both a great deal and very little. It was great to be able to instantly feel that there was a difference between the treated and untreated strings whichever they were. But I definitely needed more time to get to know the nuances of each setup and whether either really showed the characteristics that I was looking for based on the numbers I had seen from the lab tests.

I continued going out and hitting for the next 10 days – most of them anyway. Snow storms in Boulder slowed me down on a couple of occasions (but the underground parking at our office made a decent substitute for a court when the temperature was at least high enough that I didn’t think it would hurt the strings – natural gut is after all made from cow intestines, and the organic material and its collagen are more sensitive to temperature than synthetics). I kept putting in the time and making sure that I was taking note of the responses and sensations of the two rackets (or more specifically their stringjobs).

Since the test-rackets I was using were significantly more stiff than my typical Dunlop Max200g, I could say for certain that shock attenuation and comfort were imperceptibly similar for both – something that my buttery 200g might have camouflaged. And while my arm didn’t seem to distinguish between the two, my iPhone did. I had planned to check the tension at regular intervals using the rackettune app. The problem was that while I could get a nice reading on racket #2, it was virtually impossible on racket #1 for some reason (I had success 1 out of 22 attempts).

Since I couldn’t ‘cheat’ by testing the tension (I was certain that our process would improve tension maintenance, and that would be a pretty easy ‘tell’ so that I could zero-in on which racket had our strings in it) I had to really pay close attention to the feel I was getting. What showed up, more significantly as the test period progressed, was the dynamic stringbed response of racket #1. On shots where I needed more touch, where I might be cradling a volley over the net, the strings seemed to be more supple, and the sensation of the ball on the strings was better, by contrast racket #2 started out feeling buttery smooth an hour off the machine but from the second session onward that diminished. When I was hitting out, I had plenty of Natural Gut Power, but with a slight improvement in accuracy with #1 over #2.

For someone blind-testing a product, especially when that someone is part of the development team of that product, it’s unnerving to see performance changes like this. It means that either your process has durability (if #1 was had the treated strings), that it effects the very nature of the string and that a little bit of settling-in is all that is needed for it to be revealed; or that the benefits you thought you had gained were fleeting and that the rigors of time and use had flushed them out literally like field grass through a cow’s intestines (if #2 had the treated strings).

Finally, after 10 days in the rackets and with about 7 hours of play on each, today was the day that I was going to go in and get the string tension checked and find out which racket was strung with which string. Going in my guess (my hope) was that #1 had the treated string. When I heard the stringbed tension readings I was sure of it. #2 was checked first and came out at a consistent 50 pounds. #1 was at 52 pounds.

So there’s the first subjective test to confirm what our lab tests said. We have more stings that are off for lab testing now and more players who will be field-testing strings over the next couple weeks. At the moment I’m still excited…

Yesterday we got a box back in the mail. We sent tennis strings out to be treated and got them back for testing. A few sets of them were sent off for lab testing. We should get numbers back from them in a few weeks, maybe a month. The rest are still here to be strung up in matched rackets to be play tested.

At this point we have 3 or 4 companies interested in the technology, so we’ll see how things sort out for a partner to bring this to market. In the mean time, I’m going to have some fun hitting tennis balls with a couple of the sets, and getting feedback on the rest from the other playtesters.

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